Lorman Education Services Presents How To Write Effective New Business Proposals Teleconference on October 5, 2005.
This How To Write Effective New Business Proposals Teleconference will help you gain a significant competitive advantage by improving your company's capability to respond and win and to increase your bottom line results.
(PRWEB) September 16, 2005
If you attend one workshop this year, make it the one with the greatest potential to positively impact your bottom line.
Some Requests For Proposal (RFP) are formal, detailed, written and lengthy questionnaires. Others are less formal, as in 'get me a proposal on that.' Either way, today's proposal-driven business world is both an opportunity to gain competitive advantage and a chance to lose it. Creating compelling written proposals that sell and differentiate your organization is a specialized skill that must be developed and honed if your firm is to win more than its share of new business opportunities today.
Not that many years ago, generating new business for many was almost purely relationship driven. Today, while relationships remain important, the most you can expect them to produce is your name on the RFP distribution list.
The fact is, that events of the last four or five years have left business executives more risk averse than ever before. Should a supplier relationship leave them wanting in some way, few in business today want to explain that they chose that firm as a supplier based on little more than a couple rounds of golf and a cocktail at the 19th Hole. Today, committees make decisions.
Increasing your proposal win rate is probably the single most certain and cost-effective way to measurably improve your company's bottom line. If your organization normally creates ten new business proposals each year and wins two, doubling your win rate to just four out of ten will double your new business won annually. Everyone understands how important it is to be able to sell and differentiate themselves in person - few are very good at doing so in writing.
About Martin Andelman
Speaker, Trainer, Author Martin Andelman is an expert in direct marketing, advertising, business writing and speaking. After close to two decades as the CEO of his own consulting firm, has in-depth experience in an enormous range of industries – from health care to retail – from technology to entertainment – from financial services to insurance, accounting and law. His firm’s clients include Nationwide Financial Services, Merrill Lynch, JP Morgan, Bain & Company, Centura Health Systems, Gallagher Benefit Services and too many others to mention. Mr. Andelman is equally at home whether creating high-impact advertising campaigns, authoring business plans, writing financial guidebooks, inventing cartoon strips, producing high-impact “Documercials” on DVD, or training corporate managers. He has published numerous articles and white papers on a variety of business topics including his new book, RFP Nation – How to Increase Your Firm’s Win Rate in our Proposal-Driven Business World. Mr. Andelman is also consistently the highest rated speaker at various company and industry conferences.
This will benefit business owners and managers.
To register for this event please click http://www. lorman. com/info/363424 (http://www. lorman. com/info/363424) or please call 866-352-9539 to speak with a Lorman Education customer service representative. Reference number for this event is 18189.
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