New womenÂ’s radio magazine in China!
A new women's radio magazine was developed by RTV China. The wellness magazine that follows other successful radio formats by RTV will build up brand awareness for DOVE Chocolate.
(PRWEB) September 16, 2004
Indulge yourself! ThatÂ’s not only the motto of DOVE Chocolate (a MARS Inc.) but also of a new radio show, developed and produced by RTV China and sponsered by DOVE. The new radio program is a strikingly different format. It is not another up-beat, hectic music and entertainment program. Instead, both music and content are well interwoven to create a soothing program which gives the audience space to relax.
RTV China’s CEO, Axel Klopprogge, who has a background as No.1 hit composer and producer in Europe, states: “Working on this show is really fun. We specially composed a Dove music tune which transports the company’s C. I.” The radio show is produced in studios in Shanghai and Germany under the direction of Axel Klopprogge and Volker Barber (producer of international stars e. g. Milli Vanilli).
The weekly radio show and daily minutes (“wellness tip of the day”) are targeting mostly women age 24 to 35 with topics ranging from wellness to personal success stories and love stories. Chief editor for the content is Bettina Born, who has been writing the popular radio show “Healthy Living brought to you by Bayer” and the car magazine “Car world”, sponsored by SHELL Helix. The new women”s magazine will start on September 29th, 2004 and will be broadcasted in the provinces Shanghai, Zhejiang and Tianjin.
Contact:
B. Born
RTV China
B. born@rtv-china. com
Www. rt-china. com
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