New Osteoporosis Web Site Offers Consumers Holistic Approach to Bone Health BoneBalance. org Emphasizes the Role of Strong Bones for Healthier Lives
Osteoporosis is a bone thinning condition that causes bones to weaken and sometimes break. Because the disease often occurs without observable symptoms, many people donÂ’t know they have osteoporosis until a strain, bump or fall causes a fracture. WWW. BoneBalance. Org is a new Web site designed to provide information about what osteoporosis is, what causes bones to weaken, how to prevent the condition and how to improve your bone health. WWW. BoneBalance. org highlights the importance of lifestyle regimens, such as exercise, diet and medical treatment, which may improve overall health and wellness.
Nutley, N. J. and Research Triangle Park, N. C. (PRWEB) July 25, 2004
Osteoporosis, a condition that causes bones to become thinner and weaken, is a major public health threat that affects ten million people in the United States, eight million of them women. Yet because bone loss often occurs without symptoms, people may not even realize they have osteoporosis. In some cases, osteoporosis is not even diagnosed until their bones are so weakened that a sudden strain, bump or fall causes a fracture or collapsed vertebra. To provide people with an easy-to-access way to learn about preventing and treating osteoporosis, a new web site – www. BoneBalance. org – has been launched. The site emphasizes the integral role bone health plays towards maintaining overall health.
BoneBalance. org encourages web site visitors to consider caring for their bones in a way that supports both their physical body and way of life. The web site provides information about bone health and tips for people to achieve balance and wellness in mind, body and spirit. It
Emphasizes the importance of exercise, diet, medical treatment and lifestyle regimens, which may improve health and wellness.
“Too many people are not aware that they should be taking steps to strengthen their bones as they age,” said Robert Recker, M. D., Chief of endocrinology and Director of the Osteoporosis Research Center at the Creighton University School of Medicine in Omaha, Neb. “Or people who are aware that bone health is important often find it difficult to adhere to lifestyle and treatment routines that work towards strengthening their bones and bodies as a whole.”
“Until a bone breaks, many people underestimate their risk for having a fracture and the serious effects it can have on their lives,” continued Dr. Recker, “www. BoneBalance. org reminds people that osteoporosis can be preventable and that action needs to be taken to maintain bone health. The site provides the information to help people with that maintenance process.”
To help navigate the site, www. BoneBalance. org is divided into three health and lifestylecategories:
• Knowing: focuses on being informed and understanding the basics aboutosteoporosis
• Nurturing: focuses on lifestyle adjustments and caring for the mind, body and spirit
• Strengthening: encourages participation in active strategies for bone health
Visitors to www. BoneBalance. org will find a wealth of nutrition, exercise and lifestyletips to help them learn about living a healthy life with osteoporosis. Visitors can also sign up for a free monthly "BoneBalance Total Wellness" newsletter for additional advice and information.
The www. BoneBalance. org web site is sponsored by Roche and GlaxoSmithKline.
About Roche
Hoffmann-La Roche Inc. (Roche), based in Nutley, N. J., is the U. S. prescription drug unit of the Roche Group, a leading research-based health care enterprise that ranks among the worldÂ’s leaders in pharmaceuticals and diagnostics. Roche discovers, develops, manufactures and markets numerous important prescription drugs that enhance people's health, well-being and quality of life.
Among the companyÂ’s areas of therapeutic interest are: dermatology; genitourinary disease; infectious diseases, including influenza; inflammation, including arthritis and osteoporosis; metabolic diseases, including obesity and diabetes; neurology; oncology; transplantation; vascular diseases; and virology, including HIV/AIDS and hepatitis C.
For more information on the Roche U. S. pharmaceuticals business, visit the companyÂ’s web site at: http://www. rocheusa. com (http://www. rocheusa. com).
About GSK
GlaxoSmithKline, one of the world's leading research-based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information, visit GSK on the World Wide Web at www. gsk. com.
For further information contact:
Roche:
Terence Hurley (973) 562-2882
GSK:
Ramona DuBose (919) 483-2839
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