McLellan Creative Offers Best Practices for Creating Winning Marketing Collateral
McLellan Creative, a team of technology marketing writers serving many of the world's most innovative technology companies, announced the availability of a new, complimentary Best Practices Series mini-paper, "Creating Winning Marketing Collateral." The paper provides clear, easy-to-follow guidelines for creating marketing collateral that gains the attention of decision makers and leaves a meaningful impression.
Ashland, OR (PRWEB) May 26, 2009
McLellan Creative, a team of technology marketing writers serving many of the world's most innovative technology companies, announced the availability of a new, complimentary Best Practices Series mini-paper, "Creating Winning Marketing Collateral." The paper provides clear, easy-to-follow guidelines for creating marketing collateral that gains the attention of decision makers and leaves a meaningful impression.
"Decision makers are inundated daily with marketing messages," said Robert McLellan, founder and president of McLellan Creative. "If you arm your sales team with well-crafted marketing collateral--white papers, brochures, data sheets--that work in unison with each other you'll reinforce your message, engage your prospects and keep them moving through the sales cycle.
McLellan Creative's team of 20 technology marketing writers helps technology leaders such as Cisco, Hitachi Data Systems, McAfee and others develop unique marketing collateral. To help companies refresh their marketing collateral programs, McLellan Creative has created a "Best Practices Series: Creating Winning Marketing Collateral." See the paper at http://www. mclellancreative. com/pdf/BestPracticesSeriesCreatingWinningMarketingCollateral. pdf (http://www. mclellancreative. com/pdf/BestPracticesSeriesCreatingWinningMarketingCollateral. pdf).
For more marketing resources, see the entire best practices library at http://www. mclellancreative. com/bestpractices. html (http://www. mclellancreative. com/bestpractices. html)
About McLellan Creative
Founded in 1994 and based in Ashland, Oregon, McLellan Creative is a team of award-winning, technology-focused writers and creative experts who help companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and healthcare technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new for McLellan Creative.
McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies to develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit www. mclellancreative. com.
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