INCREASED DEMAND FOR MENÂ’S SPA PRODUCTS AND TREATMENTS
California North Experience Growth in the Spa Industry. Men's only spas are opening in US and Canada. The industy sees an increased demand for men's products and treatments.
(PRWEB) April 3, 2003
INCREASED DEMAND FOR MENÂ’S SPA PRODUCTS AND TREATMENTS
California North Experience Growth in the Spa Industry
SAUSALITO, CA. Men are coming to spas not only in greater numbers, but have offered one of the largest increases in business to spas. Jim Miller, founder and principal of California North, says “I am seeing an increase in the retail sales of our products after clients have experienced the use of them in treatment. I feel that spas offering the sanctuary clients seek, away from schedules and cell phones, with products clients can understand and easily use at home allow for more retail business.”
According to James Whittall, president of MenEssentials in Canada, it's the younger guys that are driving the market for men's grooming products forward. Product recognition is at its highest level among 18-41 year old males. Males aged 18-25 make up for 38% of MenEssentialsÂ’ customer base, males aged 26-40 counts for 53%, males 41-59 counts for 6% and males over 60 for 3%. MenEssentialsÂ’ spa clientele also report the same phenomenon.
California North began as a men's line, a prestige brand sold in department and specialty stores. When women found the line in the mid-nineties with the Titanium self tanner and glycolic moisturizer, offering liberal quantities and very fair pricing, California North decided to distribute to men and women going forward. “Now we are seeing the movement back to men's as a huge increase, which we are prepared for,” says Jim Miller.
California NorthÂ’s products and spa treatments are available at a number of spas in the U. S., Canada and the U. K. Men like the no nonsense approach California North takes to products, the clean light citrus extracts they use, and the pure function of the products. These attributes bring men back to the location building the retail side of the business to re-buy skincare, shaving and shower items when they are out.
California North’s spa treatments are available at many spas across the country. The Visage Spa in Bloomfield Hills, Michigan was one of the first spas in the U. S. to use the treatments. As a premier medical day spa, Visage Spa offers both spa treatments and clinical services under the direction of Michael Freeland, M. D. The spa’s “Just for Men” California North treatments are extremely popular. The two most recent spas to offer California North treatments are The Chairman, a new men’s exclusive spa in Seattle that opened in July 2002 and Little House Spa in Ottawa, Canada, which in October 2002 opened a men-only treatment room and lounge area called The Men’s Den.
California North’s products are also found at dermatologist offices. Jim Miller says, “We know that dermatologists who work with constraints from HMO’s are offering quality retail items like ours in an effort to serve their patients with products they believe in, and to develop spa retail repeat business.”
Natural extract based products are in demand and clients want product knowledge, they want to know what is being used on them, and they want to continue the experience at home with at-home spa products.
California North’s most requested treatment is the “Marinus Back, Scalp and Face Treatment.” Jim Miller explains that this is an ideal tonic for the mind, body, and spirit. It eases stress and tension away with a skin rejuvenating facial and muscle soothing massage for the back, shoulders, and scalp.
The California North line includes high quality products for skincare, haircare, body care, shaving, sun protection, and fragrances. The products are for all ages, for health club visits, spa use, or home use.
As a member of the Corporate Standard of Compassion for Animals (CSCA), California North does not conduct animal testing on any of their products or ingredients. California North also maintains memberships with the International SPA Association (ISPA), abiding by their code of ethics and The Independent Cosmetic Manufacturers and Distributors Association (ICMAD).
California North is available worldwide. In the U. S. the line is sold at Nordstrom, as well as at fine spas, resort shops, pharmacies, dermatologist offices, and gift shops. On-line you can find the products at www. californianorth. com.
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EditorÂ’s Note: Please contact Maria Olsson, M. O. Public Relations, at 949.650.6596 or prmaria@attbi. com, with interview requests or for product samples, list of retailers/spas, spa treatment descriptions, etc.
