These Businesses Are Having Their Most Profitable Year Yet While Others Are Forced To Close Their Doors for Good
While many businesses are forced to cut back on spending, there are an increasing number of businesses who are quietly enjoying their most profitable year yet! Though these particular types of businesses are seldom talked about in the media, they are succeeding even in today's economy for several reasons that nobody seems to be talking about.
Slinger, WI (PRWEB) April 6, 2009
While many businesses are forced to cut back on spending, there are an increasing number of businesses who are quietly enjoying their most profitable year yet! Though these particular types of businesses are seldom talked about in the media, they are succeeding even in today's economy for several reasons that nobody seems to be talking about.
A recent report published by comScore showed that online sales were outperforming offline brick and mortar stores. For example, while sales of Electronics and Appliances dropped by 26% for offline stores, the drop for online stores was a manageable 5%. Clothing sales dropped an average of 20% for traditional offline stores, while online stores saw an increase of 4%.
So why are online stores avoiding the much of the drop in sales while offline stores are feeling the full impact of the recession?
Well, Christopher Smith, owner and operator of the online business DanicasGiftBaskets. com, a specialty gift baskets (http://www. danicasgiftbaskets. com) store explains, "Businesses who operate 100% online don't have the overhead of hundreds of thousands of employees, healthcare for those employees and all the expenses that go along with a traditional brick and mortar business. This allows our focus to be on our customer and our product."
Smith then went on to say, "I have a small number of employees who help manage my site, but running my business solely online helps keep my overhead low so I can pass those savings on to customers. When other businesses seem to be raising costs and lowering value, we're keeping our value the same while lowering costs so more people can afford to send our gift baskets to friends and loved ones."
Another major factor in the growth of online shopping is that of convenience. Unlike their offline counterparts, e-commerce stores are open 24hrs a day and can be accessed from work or home. This contrasts with the travel, crowds and time of day constraints of retail stores.
Selection is also deciding factors for most consumers. Many online stores can add several hundred different product choices, empowering customers with a wide range of choices.
At Smith's web site, Danicasgiftbaskets. com you'll find unique gift baskets of all kinds. With Mother's Day next month, they have put extra work into their Mothers Day gift baskets (http://www. danicasgiftbaskets. com/mothers-day-gift-basket. asp), including special baskets for moms who love gardening, like the feel of being pampered in a spa, or love to relax with a good book and a hot cup of tea plus many more options to choose from.
There's just something special about getting a package delivered in the mail that awakens the inner child in all of us from the joy of an unexpected "mystery" package that begs to be opened. And with Mother's Day right around the corner, the cost of ordering mom a specialty gift basket tailored to her unique interests is not as expensive as you might think!
The main concern with online stores however continues to be with security.
"We wanted to ensure that our customers could shop securely - that's why we went with trusted payment processors such as PayPal and 2Checkout. com", says Stephanie Coburn of WeddingFavorSaver. com.
Third party payment solutions providers securely process payments, working with credit card providers and banks to ensure customers can shop online without having to worry about fraud.
No matter what kind of budget you're faced with this year, online stores such as Danica's Gift Baskets, will help you find the perfect gift that will leave mom (or that other special someone) thinking you overspent when she sees that large, unexpected package arrive at her doorstep.
###
