What do Female Entrepreneurs want?
This important question was recently asked by Yvonne Brown of JAD Communications International and Jennifer Wright of Midlife Heroines. Women are the driving force behind new business growth in the United States. Who are the women doing this and why? Women of all ages are sending a message to their employers by walking away from corporate life. Recent studies show that younger women are choosing to work from home to ensure they have a quality of life with their children. Midlife women are heeding their own wake up call to answer an inner passion to “do their own thing” before it is too late.
Chicago, IL (PRWEB) April 19, 2006
This important question was recently asked by Yvonne Brown of JAD Communications International and Jennifer Wright of Midlife Heroines. Women are the driving force behind new business growth in the United States. Who are the women doing this and why? Women of all ages are sending a message to their employers by walking away from corporate life.
Recent studies show that younger women are choosing to work from home to ensure they have a quality of life with their children. Midlife women are heeding their own wake up call to answer an inner passion to “do their own thing” before it is too late.
Yvonne and Jennifer, entrepreneurs themselves, and coaches for women, decided to find out what this target market truly wants. These two entrepreneurs aim to find ways to better serve women by going to the source (the women) and asking them directly. As a preliminary, they went to a 100 women sample. Here are some of the results: The majority of women felt their biggest success came from the use of technology and navigating systems.
Overwhelmingly family responsibilities, lack of focus, time management and time constraints were the barriers to a majority of women’s businesses. What did women say they wanted? Women expressed various needs including ways to find balance, to understand about the financial side of business, to become more confident. This supports various other research that indicate compared to men, women lack confidence in business.
Yvonne and Jennifer have decided to extend their survey beyond this preliminary sample group and are extending it until April 28th, 2006. To help sweeten the pot, they are offering two fantastic prizes for two lucky women who complete the survey. If you are a woman and wish to take the survey visit http://tinyurl. com/emuxx (http://tinyurl. com/emuxx). Winners will be notified after the survey is completed.
JAD Communications International is a resource center for helping individuals, corporations, and organizations maximize the value of their woman constituents. JAD Communications specifically focuses on women’s productivity to help them make bigger contributions, deal with conflict & difficult people, and refine communications to be more productive and contribute more to your bottom line. At the heart of The JAD Communications Women’s Community is a unique combination of rich online resources, weekly radio (podcasting) shows, monthly power networking events and monthly newsletter. http://www. jadcommunications. com (http://www. jadcommunications. com).
MidLifeHeroines is a company that serves the special needs of midlife women. Midlife Heroines supports a philosophy that women who are heroines act as if their life matters and they author their own story. Midlife Heroines' clients are normally between the ages of 40-65, are transitioning through career changes, health issues, pre-retirement, divorce, empty nest, caring for elderly parents, self-acceptance and life meaning issues that happen as women journey through midlife. Visit the website www. midlifeheroine. com for free newsletter, information about women only adventures in New Zealand (featured in TIME magazine, 60 Minutes Australia) and other resources for midlife women.
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