Mill Square Group CEO Discusses the Next Level of Multicultural Marketing at Harvard Business School Leadership Summit
Over 200 senior executives attended the Harvard Business School/University of Chicago African American Alumni 9th Annual Leadership Summit on October 6-8, 2006, sharing perspectives on “The Color of Money: Leading the Next Wave of Growth”.
New York, NY (PRWEB) October 16, 2006
November 6-8, 2005 – Over 200 senior executives attended the Harvard Business School/University of Chicago African American Alumni 9th Annual Leadership Summit on October 6-8, 2006, sharing perspectives on “The Color of Money: Leading the Next Wave of Growth”. Margaret J. Young, President and Managing Partner of Mill Square Group, participated in a provocative panel discussion on “World –Class Marketers” Journey into the Future moderated by David Thomas, Professor of Business Administration at Harvard Business School. Ms. Young and marketing executives from General Mills, Inc., Target Corporation, Meredith Integrated Marketing and Heidrick & Struggles discussed how to create ROI-driven, integrated multicultural business growth strategies.
As major marketers face enormous economic pressure to capture the growing purchasing power of multicultural customers, panelists explored the most effective strategies for securing top-level support for multicultural investments and ensuring that organizations leverage analytical tools and leading-edge marketing disciplines towards maximizing the growth opportunity. Ms Young described the five biggest challenges facing multicultural marketing and offered best practice examples of clients who have successfully focused on integrated, cross-functional growth strategies in the automotive, airline, healthcare, and financial services industries.
“It’s not just about advertising; it’s about providing a compelling, multi-dimensional customer experience that creates brand loyalty” she said, urging companies to leverage their disparate diversity initiatives into a single integrated marketing strategy. “Most importantly, senior executives are now beginning to declare a desire for multicultural market leadership versus incremental growth and there is a massive opportunity to actively convert diverse suppliers, their employees and community partners into revenue-generating customers” said Young. All panelists agreed that companies must align and integrate multicultural marketing into the strategic vision of their organization in order to be successful.
About Mill Square Group
Mill Square Group is a leading marketing services consultancy specializing in developing and growing profitable customer relationships in emerging market segments. Headquarters are located at 1333 A North Avenue, Suite 234, New Rochelle, New York 10804 with offices in Boston, Stamford, and Tampa. The company can be reached at 914-667-2283, or on the web at www. millsquare. com.
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