New Business-To-Business Magazine for the Wild Seafood Industry
The only business-to-business magazine of its sort, Wild Catch covers the entire wild seafood supply chain – “From Net to Market” – and serves to act as a business, marketing and educational tool for its primary target audience of retail and food service individuals providing wild seafood products, and everyone else involved in wild-capture fisheries.
Seattle, Wash. (PRWEB) November 16, 2005
Demand for wild seafood is on the rise. Fueled by an ever-aging baby-boomer population that is concerned about healthy lifestyle choices, it is expected that this trend – and wild seafood consumption – will only continue to grow. But while the demand for wild seafood is increasing, there is a void in the amount of accurate and valid information that is made available. And it doesn’t help that of the abundance of information that is out there, much of it may be self-serving, incomplete or even just plain wrong. So it’s easy to understand why today’s wild seafood consumers may have concerns about mercury levels, potential overfishing of a particular species, and even wild seafood preparation methods.
That’s where the new seafood magazine, Wild Catch, comes in. The only business-to-business magazine of its sort, Wild Catch covers the entire wild seafood supply chain – “From Net to Market” – and serves to act as a business, marketing and educational tool for its primary target audience of retail and food service individuals providing wild seafood products, and everyone else involved in wild-capture fisheries.
“A magazine like Wild Catch has been a long time coming,” says Peter Hurme, publisher of Wild Catch. “Ever since we acquired Pacific Fishing magazine, the leading commercial fishing publication in the Pacific Rim, we began developing and refining a concept aimed at the buyer of wild-capture seafood. We then found the right people to make it happen. Our timing was pretty good, too, with marketplace tastes for seafood – and all food – evolving,” he continues. “We are proud to be the only magazine in the world publishing a true wild harvest seafood business magazine, and we think the only way is up for this venture.”
“It can easily be said that wild seafood is the least understood of all protein sources,” says Doug Sipes, Wild Catch editor. “And in a lot of cases, the individuals working behind the retail seafood counters and in the seafood restaurants serve as the primary source of information for consumers. So we want to make sure to provide them with the information they need to help people become more comfortable when it comes to buying and preparing wild seafood.”
Every issue of Wild Catch will contain important and useful information on the entire wild seafood supply chain, including species and industry education; marketing insights; wild seafood business analysis; stats, trends and forecasts; chef and retailer profiles; distribution logistics; value-adding strategies; and, wild seafood processing and technology. Backed by some of the industry’s biggest players, founding partners of Wild Catch include Ocean Beauty, AquaStar and Alaska Airlines; while leading industry professionals from the Chef’s Collaborative, Seafood Choices Alliance, Marine Stewardship Council, Alaska Seafood Marketing Institute, Southeastern Fisheries Association, Louisiana Seafood Promotion and Marketing Board, among others, serve on the editorial advisory board.
For more information, and to view the Inaugural Issue, visit http://www. wildcatchmagazine. com (http://www. wildcatchmagazine. com).
Wild Catch is part of the Northwest Publishing Center group of companies, which includes four divisions that produce other business publications, successful industry conferences, contract media projects and commercial printing: NWPC Publishing, NWPC Conferences, NWPC Custom and NWPC Printing. The company’s main offices are based out of a 50,000 square-foot commercial printing, distribution and digital communications facility in Seattle, Washington.
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