In Kosher We Trust (IzzyCue)
IzzyCue Café Baked Goods are now OU-D… certified by one of the most prestigious kosher certification agencies (Orthodox Union).
NEW YORK, (PRWEB) April 3, 2004
IzzyCue, the venerable lifestyle brand, received kosher certification from the Orthodox Union (OU) located in New York City, for its entire line of premium baked goods.
For certification, IzzyCue licensed producer demonstrated during an on-site inspection that it follows kosher laws that are spelled out in the Old Testament. Kosher is the Hebrew word for “fit” or “proper,” and it means an item conforms to biblical laws governing the selection and preparation of foods.
Kenneth H. Tan, IzzyCue Founder and CEO, stated that “IzzyCue undertook the process for kosher certification as part of the company’s aggressive efforts to provide the finest baked products. Our cookies and brownies have become an important part of our consumers’ lifestyle consumption and kosher certification is a recognized indication of the type of mainstream safety appeal that is inherent in kosher dietary laws today,” he said.
“IzzyCue will continue to look for ways to improve the nutritional benefits of its baked good line. Consumers who purchase kosher products are strongly motivated and are very loyal. They are concerned about quality and safety and are members of a highly desirable market,” Kenneth said.
According to Integrated Marketing Communications, Americans bought $50 billion worth of kosher products—including snacks, soft drinks and even beer—in 2000. The consulting firm projects sales will grow to $80 billion by the year 2005.
Observant Jews make up just 20 percent of the 10-million-buyer kosher market. Other religions with dietary restrictions make up 30 percent. Vegetarian and lactose intolerant consumers make up 25 percent, and the other 25 percent are people who prefer kosher products because they may be healthier and of better quality.
“Kosher is a behavioral term; it is also a state of mind, which leads you to where you ultimately belong. As human decency is on the rise and kindness is making a come-back, what better time is there to strive for proximity to the sublime,” Kenneth said in closing.
Kosher industry sources welcomed the news from IzzyCue because of the growing demand for kosher products. The OU-D designation will open up new opportunities for IzzyCue as organic shoppers roughly one third of all consumers, typically also prefer kosher.
The word 'Kosher' means 'fit' or 'spiritually fit', as described in the books of Deuteronomy and Leviticus. As a result of kosher supervision, kosher products are scrupulously clean, and the word Kosher has become synonymous with premium quality. Kosher requirements are far more stringent than U. S. Department of Agriculture requirements.
About IzzyCue:
IzzyCue, a unit of BKN International Incorporated, is an emerging cross-channels manufacturer of high-end consumer products. The unit-brand builds leadership products in three highly-focused global businesses: Food & Beverage, Popular Culture and Design & Fashion. Its primary vision is to create a desirable long-term brand of significance.
This press release contains forward-looking statements and projections concerning the Company’s plans, strategies, expectations, predictions and financial projections concerning the Company’s future activities and results of operations and other future events or conditions, and are “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995.
Copyright & Trademark:
IzzyCue® is an international trademark of BKN International Incorporated. All other trade names and trademarks belong to their respective companies.
2004 All rights reserved. This article is protected by intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast directly or indirectly, in any medium without the prior written permission of BKN International Inc.
