Mobas Goes Large, Again
Leading pharma company Janssen Animal Health has appointed Mobas to develop two campaigns for existing and launch products.
(PRWEB) May 3, 2006
Leading pharma company Janssen Animal Health has appointed Mobas to develop two campaigns for existing and launch products.
Following their successful work with Janssen on their large animal portfolio, Mobas has been approached to handle creative duties and media planning/buying for two principal products. Mobas has worked with Janssen to refresh their promotional and internal materials for DANILON Equidos, an existing product for pain relief in horses, with the campaign 'A new generation in pain relief.'
The Cambridge-based, integrated communications agency is also working with Janssen in the lead-up to a new product launch that will take place in March, involving media planning and buying, and creative concept development.
Janssen Animal Health is a business franchise within Janssen Pharmaceutica, Beerse, Belgium - a part of Johnson & Johnson. It specialises in the development and marketing of pharmaceutical products for the veterinary profession. The company offers a comprehensive line of mainly anti-parasitic products for the treatment of companion animals as well as farm animals
This is an important new account for Mobas, adding to their already impressive pharmaceutical portfolio and reinforcing Mobas' position as the leading healthcare communications agency in East Anglia.
Mobas' work will be presented at an internal product launch in March 2006.
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