New Study Finds Black Women Are Major Earners, Family Decision-Makers Among African American Population
African American womenÂ’s share of the Black populationÂ’s earning and purchasing power is significantly higher than that enjoyed by women in other population groups, according to a new study by market research publisher Packaged Facts. Now in itÂ’s fifth edition, The U. S. African American Market reports that the aggregate income of Black women is equal to 49% of the total income of the Black population, while Hispanic and non-Hispanic white women account for only around one-third of aggregate income for their respective groups.
New York, NY (PRWEB) January 19, 2004
African American womenÂ’s share of the Black populationÂ’s earning and purchasing power is significantly higher than that enjoyed by women in other population groups, according to a new study by market research publisher Packaged Facts. Now in itÂ’s fifth edition, The U. S. African American Market reports that the aggregate income of Black women is equal to 49% of the total income of the Black population, while Hispanic and non-Hispanic white women account for only around one-third of aggregate income for their respective groups.
The study goes on to report that African American women are also more likely than women in other population groups to be key decision-makers in their households for a wide range of products and services. These include health-care plans, financial services, home electronics, mobile/wireless services, computer equipment, automobiles and major purchases like homes.
"African-American women tend to be undervalued as consumers by manufacturers and service providers," said Don Montuori, Acquisitions Editor for Packaged Facts. "Yet this population wields considerable purchasing power and influence, and a consumer goods company that acknowledges and actively courts this market stands a good chance of being rewarded at the cash register."
The U. S. African American Market – 5th Edition presents expert demographic analysis in a concise format. Information is presented on population and growth trends, media usage and advertising trends, the influence of various population segments on consumer spending, buying power projections, and much more. This new report is priced at $3500 and is available for purchase at www. MarketResearch. com or directly from the publisher at www. PackagedFacts. com. Enter product ID LA888595 into the search field at either site for more information.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www. PackagedFacts. com.
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