Among Nutritional Supplements, Private-Label Is Tops - New report Shows Products Control More Than Triple the Market Share of Branded Competition
Over the past four and a half years, private-label nutritional supplements have more than tripled their collective share of the market, compared to the nearest brand competition according to "The U. S. Market for Nutritional Supplements" a new report by market research publisher Packaged Facts. They have grown by nearly two percentage points in that time, bumping up their control of the market from 28% to 29.9%. The next closest brand competitor controls just under 13% of the market.
New York (PRWEB) October 15, 2004
Over the past four and a half years, private-label nutritional supplements have more than tripled their collective share of the market, compared to the nearest brand competition according to "The U. S. Market for Nutritional Supplements" a new report by market research publisher Packaged Facts. They have grown by nearly two percentage points in that time, bumping up their control of the market from 28% to 29.9%. The next closest brand competitor controls just under 13% of the market.
The report goes on to show that, in general, rising healthcare costs and soaring Medicare premiums are forcing U. S. consumers to seek new forms of healthcare, making alternative therapies – including supplements backed by solid science – even more attractive. This is good news for manufacturers, who are rushing to roll out new products with proprietary, patented ingredients. These new supplements not only carry the promise of safety and effectiveness, but also allow manufacturers to charge significantly more for them, while still pricing them less than most prescription meds.
"Aside from a good deal of activity in supplements for kids, new product trends in nutritional supplements are all about aging: joint/bone health, heart health, mental health, eye health, cosmetic" said Don Montuori, Acquisitions Editor for Packaged Facts. "Other broad trends include productsÂ’ offering multiple condition-specific benefits and supplements in food (especially candy) and beverage form."
"The U. S. Market for Nutritional Supplements" digs deep into usage patterns and consumer opinions to give professionals the demographic insight needed to compete effectively, including breakouts by gender, race/ethnicity, and households with children. It covers the four principal mass-market categories – general supplements, multi-vitamins, 1 & 2 letter vitamins, and liquid supplements – quantifying data to marketer/brand share level. The report also documents market size, growth, and composition and marketing, new product, and retail trends with forecasts through 2008.
Priced at $3000, this report can be purchased directly from Packaged Facts by clicking http://www. packagedfacts. com/pub/977844.html (http://www. packagedfacts. com/pub/977844.html). It is also available through MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Matthew Seward at 301-468-3650 x205, or mseward@marketresearch. com.
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