July Webinar Highlights Joint Study on “Web Wellness”
Geonetric, an industry leader in patient-centric healthcare web products and solutions, has announced “The Impact of a Hospital Web Site in Patient Decision-Making: Results of a joint study with Yale-New Haven Hospital” as the July topic of their monthly Webinar series. This month’s Webinar, co-presented by Geonetric and Yale-New Haven Hospital, will take place at 2:00 P. M. (central time) on both Monday, July 18 and Monday, July 25. The event will feature guest speaker Jan Taylor, Manager of Marketing and Internet Services at Yale-New Haven.
Cedar Rapids, IA (PRWEB) July 15, 2005
Geonetric, an industry leader in patient-centric healthcare web products and solutions, has announced “The Impact of a Hospital Web Site in Patient Decision-Making: Results of a joint study with Yale-New Haven Hospital” as the July topic of their monthly Webinar series. This month’s Webinar, co-presented by Geonetric and Yale-New Haven Hospital, will take place at 2:00 P. M. (central time) on both Monday, July 18 and Monday, July 25. The event will feature guest speaker Jan Taylor, Manager of Marketing and Internet Services at Yale-New Haven.
The study evaluated how hospital web sites help to influence site visitors in selecting a facility to receive needed care. In the past, there has been no clear data on how a hospital web site impacts the patient decision making process. In this month's feature Webinar, Geonetric will reveal the results of the six-month research project. Highlighting the research from the study’s article, "Web Wellness," published in the June 2005 issue of Marketing Health Services, the Webinar will review the collaboration effort between Geonetric and Yale-New Haven Hospital, providing new insights into how hospital web sites impact patient health care decisions. “It was very exciting to see how many potential patients Yale-New Haven Hospital is able to influence through their web site,” said Ben Dillon, Vice President of Strategic Services at Geonetric and co-author of the article. “We were pleasantly surprised to see the large number of visitors planning to use hospital services in the future.”
The July Webinar will outline the research methodology used for the project as well as its findings, giving detailed results of the study and what it means for the development strategy of a hospital's web site. It will also show how a hospital website can be used to recruit new patients, since the study showed that over half of the visitors to Yale-New HavenÂ’s web site were not previous customers.
Geonetric's eHealth Webinar series is free of charge and covers different topics each month. The Webinars began in September of 2004 and have become a success within the healthcare education realm, boasting a 375% registration growth rate in the past 5 months. Previous topics have included Weblogs, Intranet Collaboration, and Brand Asset Management. To learn more about previous and upcoming Webinar events, please contact Andrea Olson, Marketing Director at 319-221-1667.
About Yale New-Haven
Yale-New Haven Hospital (YNHH) is a 944-bed tertiary referral center, which includes Yale-New Haven Children's Hospital and Yale-New Haven Psychiatric Hospital. It is the primary teaching hospital for the Yale University School of Medicine and provides services for more than 447,000 outpatient and emergency visits and 45,000 discharges each year. In addition, YNHH regularly ranks among the best hospitals in the U. S. and receives national recognition for its teaching and clinical research by the National Institutes of Health.
For more information about Yale-New Haven Hospitals, visit http://www. ynhh. org (http://www. ynhh. org).
About Geonetric
A healthcare web technology company founded in 1999, Geonetric is focused exclusively on advancing the way hospitals interact and communicate with their markets, including patients, physicians, employees, executives and payors.
Through its products and services, Geonetric provide hospitals and health systems with the online tools necessary to increase patient satisfaction, improve patient/physician communications, generate direct revenue and streamline internal processes – advancing the industry towards the goal of achieving complete eHealth.
For further information, visit the company at http://www. geonetric. com (http://www. geonetric. com).
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