Sunday, September 11, 2011

Magnetic Sponsoring Creator Mike Dillard has 1-up'd his MLM Boot Camp with the Hugely Anticipated Release of MLM Traffic Formula

Magnetic Sponsoring Creator Mike Dillard has 1-up'd his MLM Boot Camp with the Hugely Anticipated Release of MLM Traffic Formula

As MLM or Network Marketing continues to burgeon with the latest and greatest in products, comp plans and opportunity, the specifics and how-to's of a profitable home-based biz are closely guarded recipes. However, a revolution is underway and on September 12th, 2006, the release of MLM Traffic Formula will singlehandedly unlock doors for the average at home Mom or Dad struggling to ditch their Plan A in favor of the time leveraging and financially lucrative Plan B lifestyle. To find your Plan B, please visit http://myezmlm. com

Aurora, Colorado (PRWEB) September 10, 2006

In his self-help book, 'Developing The Leader Within You', John C Maxwell writes about coping with the winds of change. The measure of success hinges on the wide acceptance of new ideas by those who have merited on tradition rather than innovation.

The winds of network marketing known also as multi level marketing (MLM) have begun to blow. This change has already influenced the way we set up and run our home businesses and the manner in which we interface with our associates from across the globe. Sadly though, while many improvements such as the internet have bridged gaps in terms of our ability to network and remain productive, the archaic methods of building a successful network marketing business have remained virtually unchanged.

Boldly stated, the up and coming Who’s Who of network marketing will not have built their vast legacies by subscribing to a tired and worn-out system of unpredictability and hit-or-miss tactics, and thus this article’s acceptance and advocacy to the avoidance of rejection, losing money and failure.

Behind the quiet revolution that is unfolding for so many, an evolution has surfaced to challenge and refine our approach to the very basics of network marketing: People! Network marketing is no longer a business of pushing products and opportunity, but a system of creating and developing groups and leaders. Mike Dillard, the creator and mastermind of Magnetic Sponsoring, explains.

“People couldn’t care less about your products, your compensation plan or your great opportunity. What people want and are willing to purchase and utilize is a system that will guarantee them success. The products and opportunity are merely an excuse for us to come together to form relationships and to build leaderships.”

Why then has the focus been on selling products and opportunity to everyone within three feet who’ll listen? Because that’s what we’ve been told to do by our mentors right along with buying leads, posting fliers, dropping sizzle cards and hitting up the family tree only to alienate some long-lost relative or friend during the process. Says Mike, “It’s unfortunate, but network marketing is a business of Marketing and Promotion pursued by those who have no idea how to market and promote.”

If you’re ready to catapult to the upper echelons of income earners in your MLM business, be it in nutrition, cosmetic, health and wellness, telecommunication or as Mike puts it, “even if you’re the last guy stuck in Amway,” then prepare yourself for the overwhelming success of MLM Traffic Formula. Guided by the amazing success of Magnetic Sponsoring and the 10 Day MLM Boot Camp, Mike Dillard and two other marketing giants have launched the countdown. Not another hyped-up online eBook, MLM Traffic Formula has ushered in the dawn of a new era that will hand deliver the most guarded of tips, techniques and secrets to the average business builder. By allowing a select few to learn marketing and promotion from a purely Network Marketing standpoint, the industry will forever be changed.

Imagine not just understanding, but knowing how to fully implement step-by-step internet tools and business strategies such as how to develop winning Google Adwords campaigns, building a seven-figure business immune to attrition and competition and getting prospects to call you instead of chasing them down to join your business. Plus, tons more of valuable income-producing ideas that will help you build a positive cash flow to reinvest back into your business, keeping you from having to close your doors forever.

The MLM Traffic Formula will be available for seven days only starting at noon Central Time on Tuesday September 12th, 2006 through midnight Central Time on Tuesday September 19th, 2006. Begin your countdown clock by visiting www. myezmlm. com and get your piece of the revolution.

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Thursday, September 8, 2011

Viscira™ Delivers Innovative Mobile Solutions for the Life Sciences Industry

Viscira™ Delivers Innovative Mobile Solutions for the Life Sciences Industry

Company leverages strong interactive capabilities, design skills, and development expertise to create unique mobile apps for leading pharma clients.

San Francisco, CA (PRWEB) November 9, 2010

The delivery of branded product information and unbranded educational content to health care professionals (HCPs) and patients via mobile channels has become more pervasive. The industry is seeing impressive rates of user adoption with more and more companies committing to mobile deployments. Viscira, a leading provider of interactive and new-media solutions for the life sciences industry, is helping leading pharma and biotech clients capitalize on this trend to deliver key information to their target audiences in innovative ways via mobile devices.

Pharmaceutical companies continue to face an ongoing challenge of increasingly limited access to physicians and other HCPs. The traditional sales model of sending reps to physicians’ offices is shifting, as physicians have less time for face-to-face meetings or are restricted from these meetings entirely.

At the same time, a large and growing number of physicians are using smartphones and other mobile devices to access medical information online via the mobile web. According to Manhattan Research, 72% of US physicians currently own a smartphone, with this figure expected to grow to 81% by 2012.

Mobile applications can more seamlessly fit into the fast-moving work life of today’s physicians, who are increasingly expected to treat more patients in less time, while handling a burgeoning amount of administrative duties. A recent study by Manhattan Research shows that accessing clinical or medical information is one of the top three most-used mobile medical functions for physicians, accounting for 41% of their mobile usage.

Physicians are taking advantage of a number of the benefits of using mobile devices. Dr. Vivek Bhalla, a leading, board-certified nephrologist practicing at the Stanford University Medical Center in California, commented about the advantages of using his mobile device as a practicing physician. “My smartphone really helps me to stay on top of the constant medical advances in nephrology, even when I have short breaks during my work day or during my off hours. It has really become an indispensable tool for my overall practice.”

Viscira is fully leveraging its interactive capabilities, industry knowledge, creative design skills, and software development expertise to develop a wide array of mobile applications such as product dosing calculators and tools, enhanced presentation delivery platforms, interactive sales aids for the field, and disease management and medication adherence tools for patients. Viscira’s mobile applications for the life sciences industry are designed and developed to ensure compatibility with the leading mobile devices in the industry including the Apple™ iPhone™ and iPad™, the Motorola Droid™ and other devices running Google's Android™ mobile operating system, and RIM's BlackBerry™ devices.

Viscira’s strong mobile capabilities are not just limited to the development of mobile applications. The company can also optimize almost all of its web-based solutions for mobile delivery including product and disease education websites, 3D animations, enhanced KOL videos, interactive case studies, and patient videos.

“We recognize how important the mobile channel is in helping our life science clients reach their target audiences anytime, anywhere with important, relevant, and timely medical information,” explains Dave Gulezian, President & CEO of Viscira. “As a company, we are committed to the continued development of innovative mobile applications and other mobile solutions that can capitalize on this expanding and evolving medium. Mobile has become an essential part of a cohesive multi-channel marketing approach.”

About Viscira

Viscira is dedicated to the development of new-media communication solutions and interactive software applications for the life sciences industry. Viscira offers a suite of programs that provides best-in-class technology solutions to deliver engaging and memorable content via various electronic channels. For more information about Viscira and the product solutions we offer, please visit the company’s website at http://www. viscira. com or contact Noel Ashekian at (617) 429-0834.

Press Contact
Noel Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834

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Wednesday, September 7, 2011

Suffering from Chronic Career-Crisis Disease? Let The Career Clinicians “Diagnose and Treat” Your Career Challenges

Suffering from Chronic Career-Crisis Disease? Let The Career Clinicians “Diagnose and Treat” Your Career Challenges

Two industry-leading career services professionals recently joined forces to provide expert advice and educate job seekers in the most effective methods to land jobs and manage successful careers through their BlogTalkRadio show, blog, and social media tools. Upcoming radio show on Wednesday, March 24th at 8 p. m. ET will feature Alexandra Levit, best-selling career industry author, workplace journalist, and Wall Street Journal contributor discussing her newest book, "New Job, New You: A Guide to Re-Inventing Yourself in a Bright New Career."

Phoenix, AZ (PRWEB) March 22, 2010

If your career isn’t heading in the direction you think it should, perhaps it’s time for an intervention. Now, job seekers can get the “clinical” help they need to navigate the often confusing job-search process from The Career Clinicians.

Known as the “dynamic duo” of the career services industry, the two resume writing and career consulting experts behind The Career Clinicians are on a mission. They decided to utilize their 50 years of combined experience in the career management field to educate job seekers and professionals in the most effective methods to land jobs and build successful careers.

The Career Clinicians’ (http://www. thecareerclinicians. com (http://www. thecareerclinicians. com)) deliver free expert advice through their website and blog, social media efforts, and weekly BlogTalkRadio show (http://www. blogtalkradio. com/the-career-clinicians (http://www. blogtalkradio. com/the-career-clinicians)) which covers all subjects related to the job search and career management process. In addition, they also provide fee-for-service career document preparation (resumes, cover letters, etc.) and interview / career consulting services.

“As a professional who has written resumes and career-related documents for clients all over the world during the past 23 years, in addition to the six years I spent as a hiring manager, I realized there was a great deal of inaccurate information and opinions being dispensed about the proper way to manage a career,” stated Kathy Sweeney, NCRW, CPRW, CEIC, CCM, and president of The Write Resume (http://www. awriteresume. com (http://www. awriteresume. com)). “I knew job seekers could become frustrated with all the differing advice and they needed experts to help guide them through the career management process. That is when I came up with the idea for The Career Clinicians.”

After much thought and consideration, Sweeney knew she needed a partner who, like her, operated with integrity, delivered quality products / services, and based insights regarding career-related matters on experience, facts, and research, rather than opinions.

So, Sweeney enlisted the assistance of a well-respected colleague, Norine Dagliano, NCRW, CPRW, CFRW/CC and president of ekm Inspirations (http://www. ekminpsirations. com (http://www. ekminpsirations. com)) for the new endeavor. Dagliano didn’t hesitate and immediately signed on to become part of the team.

“When Kathy called to tell me about her vision, I knew right away I wanted to partner with her,” said Dagliano. “Having been in the career services business myself for nearly 25 years, I was intrigued by Kathy’s unique approach to assisting job seekers and saw this as a way to reach out and help more people find fulfilling jobs and careers.”

Although Sweeney and Dagliano operate their own individual resume writing, and interview, job search, and career consulting practices, they believed it would be easier to reach and educate the public on the appropriate methods and tools to enhance their careers if they were to work as a team.

“After a lengthy brainstorming session, Norine and I decided the best way to communicate our expertise and educate job seekers was to leverage all the available Internet and social media tools,” recalled Sweeney. “So, we immediately put together an Internet radio show on BlogTalkRadio, built a website, developed a blog (http://thecareercliniciansblog. com (http://thecareercliniciansblog. com)), and created a Twitter account (http://twitter. com/CareerTriage (http://twitter. com/CareerTriage)), and Facebook, LinkedIn, and MySpace pages.”

Since the launch of their weekly BlogTalkRadio show in December 2009, Sweeney and Dagliano have already amassed a following of loyal listeners. The show airs every Wednesday at 7 p. m. ET on BlogTalkRadio (http://www. blogtalkradio. com/the-career-clinicians (http://www. blogtalkradio. com/the-career-clinicians)).

Individuals can listen to live shows online and call in with questions at (917) 889-9043 during the broadcast, or hear previously recorded radio programs by visiting The Career Clinicians BlogTalkRadio home page.

The two career industry experts have already developed, produced, and aired several shows which provide direct advice on many career-related topics. Further, they have also hosted some great guests, including John Swigard, president of ExecutiveJobGuide. com (http://www. executivejobguide. com (http://www. executivejobguide. com)) and author of “The Executive's 'How To' Guide for the Job Search,” and recruiter Cindy Keefer, president of Keefer Healthcare Recruiting, a leading healthcare industry recruitment firm.

The Career Clinicians next show, airing on March 24, 2010 at 8 pm ET, will feature Alexandra Levit, author of several best-selling career books, syndicated workplace / business columnist, and Wall Street Journal contributor. The show will center on Levit’s newest book, “New Job, New You: A Guide to Re-Inventing Yourself in a Bright New Career (http://www. bit. ly/aBP16v (http://www. bit. ly/aBP16v))."

The Career Clinicians website also offers resources and articles to assist job seekers in gaining insight into the confusing world of job search and feeling better prepared to embark on their journey to career success.

Further, The Career Clinicians are available to the media as expert sources for articles or television / radio interviews, or to groups and organizations for speaking engagements at meetings and conferences.

For more information on The Career Clinicians and experts Kathy Sweeney, NCRW, CPRW, CEIC, CCM and Norine Dagliano, NCRW, CPRW, CFRW/CC, visit http://www. thecareerclinicians. com (http://www. thecareerclinicians. com). The Career Clinicians blog (http://thecareercliniciansblog. com (http://thecareercliniciansblog. com)) offers great career advice on timely topics. Media and speaking engagement inquiries can be directed to Kathy Sweeney at 866-726-9052.

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Tuesday, September 6, 2011

World Fair Trade Day Events Announced

World Fair Trade Day Events Announced

To mark World Fair Trade Day on May 12, 2007, local Jolica Gift Consultants across the United States and Canada will be hosting open houses featuring Fair Trade silver jewelry and other personal accessories.

Buffalo, NY (PRWEB) May 10, 2007

To mark World Fair Trade Day on May 12, 2007, local Jolica Gift Consultants across the United States will be hosting open houses featuring Fair Trade silver jewelry and other personal accessories.

Typically fair trade in North America is associated with coffee and chocolate, but there is also a growing market for fair trade handcrafts. Jolica provides silver and glass jewelry as well as leather handbags and silk and alpaca scarves that are all fairly traded. These products are handmade by artisans living in countries like Thailand, Indonesia, Chile and Peru. Fair trade relationships improve the lives of 5 million people in Africa, Asia and Latin America by providing them with a fair price for their crafts, healthy working conditions, and long-term relationships. More details about the principles of fair trade can be found on the website of Fair Trade Federation (www. fairtradefederation. org).

Fair Trade is being celebrated globally on May 12, 2007, as part of an event known as World Fair Trade Day. As a proud partner in Fair Trade, Jolica is participating by hosting a series of local and online Open Houses. The local events will vary by region while the online open house will be available all day on May 12, 2007. In addition to supporting Fair Trade artisans through purchasing their products, guests will have the opportunity to support the designated Fair Trade project -- helping Indonesian artisans rebuild following earthquakes in July 2006 and flooding in January 2007. For most artisans, their home is also their workshop and so when their home is destroyed, their livelihood is wiped out. Rebuilding homes puts the family on a solid footing as it provides shelter and a source of income.

At each Jolica home-based party, Jolica Consultants take their guests to destinations around the world through personal stories from individual artisans who have designed the pieces on display. As a registered partner with the Fair Trade Federation, Jolica supports talented artisans in countries like Peru, Chile, Nepal and Thailand. Plus, 5% of every purchase goes to the Jolica Foundation to provide life-saving mosquito nets in Tanzania, making a Jolica Party more than just a party.

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Co-Communications Wins 2009 Commercial Record BEST OF Readership Poll

Co-Communications Wins 2009 Commercial Record BEST OF Readership Poll

Public Relations and Marketing firm recognized by real estate community: Co-Communications, an award-winning, full-service public relations & marketing agency, located in Farmington, CT with headquarters in Mount Kisco, NY, has been recognized with a First Place, Gold Award in The Warren Group's Commercial Record BEST OF Readership Poll in the Public Relations category.

Farmington, CT (PRWEB) October 26, 2009

Co-Communications, an award-winning, full-service public relations & marketing agency, located in Farmington, CT with headquarters in Mount Kisco, NY, has been recognized with a First Place, Gold Award in The Warren Group's Commercial Record BEST OF Readership Poll in the Public Relations category.

The Commercial Record conducted the readership poll on its web site from July 31 - September 11, after which the readers' votes were tallied to see which companies came in first, second and third place. Co-Communications was listed among twelve other public relations agencies in the poll.

"We are thrilled to receive this recognition from a reputable publication and its astute readers," said Jessica Lyon, Vice President of Co-Communications. "It is a great honor to have our dedication to publicizing our real estate clients acknowledged."

Jodi Gutierrez, VP of Property Management for George Comfort & Sons and On-Site Property Manager of High Ridge Park Corporate Center in Stamford, CT, has been a client of Co-Communications for four years: "I believe the longevity of our relationship speaks to the firm's ability to truly 'spread the news.' Thus far in 2009, Co-Communications was able to secure 120 varied media placements for High Ridge Park."

About Co-Communications
Established in 1997, Co-Communications (www. cocommunications. com) provides public relations, direct mail, advertising, e-mail campaigns, special events, and Web site development. Co-Communications produces award winning campaigns for clients in such industries as real estate, healthcare, finance and technology. Co-Communications headquarters' are located at 332 East Main Street, Mt. Kisco, NY, and be contacted at 914.666.0066 or info@cocommunications. com. The company's satellite office is located at 1027 Farmington Ave., Farmington, Connecticut and can be reached at 860.676.4400.

About The Commercial Record
The Commercial Record features all the real estate, banking and lending, and construction and development information you need as a business professional. The combination of industry news and weekly real estate transaction listings from across Connecticut creates an invaluable tool that empowers you to make the best possible business decisions. You'll receive the most up-to-date coverage of the latest trends and strategies, complete with industry-specific statistics, delivered right to your doorstep and available online. The Commercial Record is must-read for any industry professional.

Contact:
Kate Ottavio
Co-Communications
860.676.4400
Kate (at) cocommunications (dot) com

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Monday, September 5, 2011

CBCI Telecom 3rd Consecutive Year as Top 50 Best Small and Medium Employers in Canada

CBCI Telecom 3rd Consecutive Year as Top 50 Best Small and Medium Employers in Canada

CBCI Telecom, Canada’s full service Telepresence, Videoconferencing & Audiovisual solutions integrator, is honored to be named among the Top 50 Best Small and Medium Employers in Canada for its 3rd year. Escalating to the 7th position from last year’s 17th rank testifies to CBCI Telecom’s continuous success.

Lachine, Quebec (PRWEB) October 29, 2010

CBCI Telecom, Canada’s full service Telepresence, Videoconferencing & Audiovisual solutions integrator, is honored to be named among the Top 50 Best Small and Medium Employers in Canada for its 3rd year. Escalating to the 7th position from last year’s 17th rank testifies to CBCI Telecom’s continuous success. The 2011 lists of the the Best Small & Medium Employers in Canada appear in the November 8 issue of Maclean’s magazine, available on newsstands today, and the November 4 edition of La Presse.

“We are very excited by this award because we believe that the foundation of a great company begins and ends with satisfied, motivated and talented employees. This is fundamental to CBCI being in a position to deliver a positive customer experience.” said Jeff Speak, CBCI Telecom’s CEO.

“CBCI Telecom has a flex-time policy to help its employee balance their work and family life, above-average benefits, and monthly and yearly recognition programs. This Best Small and Medium Employers in Canada award reaffirms our employees’ engagement with our corporate culture.” said Richard Belitzky, CBCI Telecom’s President.

The study is conducted by the Queen’s Centre for Business Venturing, the Queen’s University School of Business and Aon Hewitt. Organizations that have operated in Canada for at least three years and have between 50 and 399 Canadian-based permanent employees are eligible to participate. Two hundred and fifty-one Canadian employers took part in the 2011 Best Employers studies. The study measures employee engagement. Organizations with high employee engagement enjoy tangible benefits, including a greater ability to attract and retain key talent.

According to Aon Hewitt’s definition, employees are engaged when they “say, stay and strive”: they speak positively about the organization to others, are committed to remaining with their current employer, and are motivated by their organizations’ leaders, managers, culture and values to go “above and beyond” to contribute to business success. The average engagement score for Best Employer organizations of all sizes was 80 per cent; the average for other organizations participating in the two studies was 59 per cent.

The primary requirement to be named a Best Employer is high “employee engagement” – a measure of how positively employees feel about their employer, how likely they are to stay, and how committed they are to doing their utmost to achieve business objectives. Participants in the Best Employers studies are required to complete three surveys: the Employee Opinion Survey, the Leadership Team Survey and the Human Resources Survey. The results of the Employee Opinion Survey make up the vast majority of a participant’s score used to determine its ranking in the study.

To learn more about the Best Employers studies and register online to participate, please visit the Best Employers Web site at http://www. hewitt. com/bestemployerscanada or the Best Small & Medium Employers Web site at http://www. business. queensu. ca/centres/qcbv/bsme/index. php

About CBCI Telecom
CBCI Telecom is Canada's leading full service Telepresence, Videoconferencing & Audiovisual solutionsintegrator dedicated to corporate and government accounts. As Tandberg, now part of Cisco, leading Canadian partner, CBCI Telecom sells, installs, integrates and services videoconferencing, audio-visual and multimedia communication products and networks. CBCI Telecom is also a leading provider of Managed Services; an umbrella of video conference infrastructure services which customers can use without having to purchase the equipment. More information can be obtained at http://www. cbcitelecom. com.

About Aon Hewitt
Aon Hewitt is the global leader in human capital consulting and outsourcing solutions. The company partners with organizations to solve their most complex benefits, talent and related financial challenges, and improve business performance. Aon Hewitt designs, implements, communicates and administers a wide range of human capital, retirement, investment management, health care, compensation and talent management strategies. With more than 29,000 professionals in 90 countries, Aon Hewitt makes the world a better place to work for clients and their employees. For more information on Aon Hewitt, please visit http://www. aonhewitt. com.

For media inquiries, please contact:
Caroline Le Brun, Marketing Manager, CBCI Telecom Canada Inc.
P: 514-422-9333 ext. 4418 e: clebrun(at)CBCITelecom(dot)com

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X-Rite (NASDAQ:XRIT) Improves Study of Environmental Conditions with Munsell Soil Color and Rock Color Charts

X-Rite (NASDAQ:XRIT) Improves Study of Environmental Conditions with Munsell Soil Color and Rock Color Charts

Munsell Color Services of X-Rite is introducing new soil color chart for soil scientists, government officials, health department workers and other professionals who need to define and communicate colors of the environmental conditions of land.

Grand Rapids, MI (Vocus) February 19, 2010

The Munsell Color Services (http://www. xrite. com/top_munsell. aspx) of X-Rite, Inc. is breaking new ground as the leader in providing tools for soil scientists, government officials, health department workers and other professionals who need to define and communicate colors of the environmental conditions of land.

With its 2009 revision of the Munsell Soil Color Chart (http://www. xrite. com/product_overview. aspx? ID=1299) and binder, Munsell Color has developed additional charts to precisely classify the color of soils found in arid environments, primarily in response to demand for identification of land found in the southwestern United States that is being considered for real estate development. One widespread use of the Soil Color Chart is to identify soil types by color to determine whether they will allow proper drainage of storm water and wastewater effluent.

The 8-by-6 inch binder contains approximately 440 precisely formulated color chips permanently mounted to allow observers to classify soils by viewing samples through holes die cut in the pages. The color chips replicate the classification system developed by the National Resource Conservation Service, the federal agency formerly known as the Soil Conservation Service that provides technical assistance to private landowners and farmers.

In addition to more charts and other improvements to the soil color chart, Munsell Color has also assumed production and distribution of Geological Rock-Color Chart (http://www. xrite. com/product_overview. aspx? ID=1236) and binder that was previously published by the Geological Society of America (http://www. geosociety. org). The Rock-Color Chart is considered by geologists, mining engineers and others as the bible for identifying rocks.

Patterned after the Soil Color Chart, the binder holds pages of more than 110 color samples to help classify fine-, medium - and coarse-grained rocks using ISCC-NBS method of designating colors.

"The Soil Color Chart and the Geological Rock-Color Chart are two of the most widely used tools worldwide for professionals to classify what they are observing in the field and communicating their findings to colleagues or recording their findings in reports," said Art Schmehling, business manager for Munsell Color. He estimated that there are at least 100,000 of the binders in use today in North America, Canada, the European Union countries, Australia, Southeast Asia and Africa.

Schmehling said the Munsell Color has improved the method by which it manufactures both the Soil Color Chart and the Geological Rock-Color Chart by making the die cut holes larger so samples can be compared more easily and by using a two-part system to create each page. "Now the finished page is made up of two parts -- a backer and a front mask," Schmehling said. "The mask has a window die cut into which the color is placed, so that the color and the page have the same thickness. You have one smooth the surface over the page, which makes it easier to clean."

Schmehling said that although the Soil Color Chart is well used for information gathering on soils for land development, the chart is also used to classifying rocks, archaeological specimens, animal pelage and other natural specimens that fall within its color range. The binder includes illustrations of soil grain structures and charts for estimating proportions of mottles and coarse fragments.

Available through a number of distributors, the Soil Color Chart retailing for $198 includes:
 10 hue-based color charts including (10R, 2.5YR, 5YR, 7.5YR, 10YR, 2.5Y, and 5Y)  2 Gley charts (blue and green colors, and gray scale for submerged soils)  1 new white page  More than 320 matte color chips, permanently mounted  Soil grain illustrations  Charts for estimating proportions of mottles and coarse fragments  Convenient tabbed pages  Water-resistant wipeable pages  Rite-In-Rain® notes page  Easy view apertures between color chips  Vinyl protective binder

Available directly from X-Rite or though select distributors, the Geological Rock-Color Chart retailing for $75 includes:
 3 color charts  More than 110 matte color chips, permanently mounted  Convenient tabbed pages  Water-resistant wipeable pages  Rite-In-Rain® notes page  Easy view apertures between color chips  Vinyl protective binder For more information about the Soil Color Chart and the Geological Rock-Color Chart, visit X-Rite's website at www. xrite. com.

For more information on this news release or to obtain photos or illustrations, please write Matthew Gryczan at SciTech Communications (http://www. scitechcommunications. net) or call 616.916.8158.

About X-Rite
X-Rite is the global leader in colour science and technology. The company, which now includes colour industry leader Pantone, Inc., develops, manufactures, markets and supports innovative colour solutions through measurement systems, software, colour standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching colour helps users get colour right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, plastics, paint, textiles, dental and medical.

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